TRADITIONS OF BRASELTON
Traditions of Braselton; Jefferson, GA
The community sought the expertise of Marketing in Motion
to re-establish the brand and build overall awareness
of the master-planned community once again.
A master-planned, golf community near Braselton, Georgia, it has been managed and developed by several builder/developers over the last 20 years. Paran Homes, as the current declarant of the community sought the expertise of the Marketing in Motion team to re-establish the brand and build overall awareness of the community once again. Through the development of a featured builder program, a general information center for potential buyers to get the overall community story, a cohesive marketing and communication strategy, video and promotional events, Traditions of Braselton is now seeing consistent buyer and realtor traffic back to the community. Traditions is now a sought-after choice for those looking for a master-planned/amenity-rich community with an array of builder choices.